Trends come and go, but blue jeans are forever. These iconic moments solidified denim's place in fashion history.
Daisy Mae Duke’s super short shorts on Dukes of Hazzard became affectionately known as “Daisy Dukes” in the ‘80s. The trend is still a sexy summer staple. (Photo: CBS)
In 1980, nothing was more provocative than 15-year-old Brooke Shield’s Calvin Klein ad. The poster boasted the famous phrase “You wanna know what comes between me and my Calvins? Nothing.” We could say the same about our Lucy Maries, Brooke! (Photo: Calvin Klein)
Anna Wintour wanted to make a statement with her first Vogue cover in 1988, so she put cover girl Michaela Bercu in stonewashed jeans. It was the first time denim had been featured on the cover and the beginning of a new era for the magazine. (Photo: Vogue)
The cast of Beverly Hills 90210 ruled television in the ‘90s with heavy doses of drama and light wash denim. (Photo: Fox)
The matching denim ensembles donned by Britney Spears and Justin Timberlake at the 2001 American Music Awards are cemented in red carpet infamy. Kudos to Katy Perry for recreating the look at last year’s VMA’s! (Photo: WireImage)
Always ready to make a statement, girl group TLC sparked the extra large and loose fitting denim movement with their appearance at the 1992 Billboard Awards. We love their confidence and unique sense of style, but we’re glad this trend didn’t stick around for long! (Photo: Rex Features)
This 1992 Pepsi Super Bowl commercial featuring supermodel Cindy Crawford in her denim cutoffs is still recognized as one of the most famous advertisements of all time. (Photo: Pepsi)
The early 2000‘s saw the rise of The Sisterhood of the Traveling Pants. The best-selling-book-turned-movie shares the story of four teenage girls who are all able to fit in the same pair of jeans, despite their different body types. These girls definitely understood the power of a good pair of denim. (Photo: Warner Brothers)
In all it’s forms, denim is the one fabric that fashion will never give up on. Simple skinny jeans are fabulous, but we encourage you to break out of your comfort zone and try something new this year.
1.) Denim on denim
Dare to go from head to toe! Socialite Olivia Palermo stops street style cams with this look all the time. (Photo: Who What Wear)
2.) Shorts, shorts, shorts!
Flaunt your features and show some leg. Stay tuned to the Lucy Marie shop to grab a pair to wear anywhere!
3.) Big, bold, bell cuts
4.) Stylish skirts
A good jean skirt is anything but old school and frumpy. The key is finding the right fit and length! (Photo: Tuula)
Reconsider this ‘90s staple and rock it. It’s up to you whether you want a full length leg or a shorter cut - whatever you’re most comfortable in! (Photo: The Frisky)
6.) Chic shirtdress
A great go-to when you’re in a rush, but still want to look your best. It’s a super versatile piece that looks fabulous with heels or sneakers. (Photo: Sincerely, Jules)
7.) Distressed + destroyed
Jeans are the only item of clothing that still look great shredded, ripped, and ragged - a true testament to the power of denim! (Photo: For All Things Lovely)
Make a serious statement with gorgeous detailing and a modern twist. Keep the rest of your outfit simple to keep the focus on this fresh trend. (Photo: Stitch Fix)
9.) Patchwork perfection
10.) Light wash
Darker washes are always relevant, but a light wash can be just as chic - especially when it’s Lucy Marie Denim! Play up this look with contrasting tones like bright blue or pops of neon. (Photo: Sharing My Sole)
Spring cleaning is just around the corner and it’s time to get rid of anything in your life that no longer fits. Dump your drawers of trendy items that you’ll never wear again and toss out anything that makes you feel less than or not enough. Shift your focus to creating a wardrobe that is totally timeless. Classic style is achieved when versatility and comfort collide. These are the five must-haves to keep in your closet year round.
1. Signature Black Dress
Whether it’s a mini, a maxi, or anything in between, a black dress that makes you feel fabulous is priceless. Whether it’s short and strapless or floor length with a full sleeve, it’s important to find the style that fits you flawlessly. On it’s own, a black dress is simple elegance embodied but can become instantly elevated with statement shoes or jewelry.
2. White Tee
Finding this basic staple is not as simple as you think. The best white tees are loose without being baggy, figure flattering without being too tight, and light without being super sheer. Whether you prefer crew necks or a deep v cut, the ideal white top will accentuate your positives and provide a touch of effortless beauty to any outfit. Don’t be afraid to hunt for this one - it’s so worth it!
3. A Great Pair Of Jeans
Give a girl a great pair of jeans and she can conquer the world. There’s nothing like the perfect fit to boost your comfort and confidence levels. Dark wash denim will never go out of style and can be paired with absolutely anything. Dress them up with heels and a nice blouse or keep it simple with a graphic tee and flats.
4. Chambray Shirt
Chambrays are classic, casual, and chic for women of every age and size. The material is soft, feminine, and light enough to wear in the summer or layer when it snows. It’s an easy go-to in any scenario, whether you’re wearing it to work or spending Saturday afternoon at home.
5. A Cozy Cardigan
Cardigans were created for year-round comfort, not just chilly days in December. Your choices are totally endless, so let your personality shine through in everything from color and pattern to knit style and length. It’s a wear-with-anything necessity that can cure your winter blues and look completely chic paired with denim shorts on a summer night.
No more dressing room drama. You deserve denim that makes you feel comfortable and completely confident - it all starts with the perfect fit. Find your most flattering cut with our denim style guide.
Skinny styles like our cigarette cut will accentuate your assets in all the right places. Add dimension by cuffing your jeans at the bottom or by wearing cropped lengths. High and mid waists will highlight your natural curves, but a low rise could cause a muffin top situation. Avoid faded effects - they can make your hips looks much wider!
Tall + Slim
Play up your proportions with fitted flares. One of your best bets will be bootcuts that are tight around the thighs and flare at the knee. A low rise waist will make your torso appear longer and faded/distressed denim will help to break up length.
High waisted jeans with a narrow leg were made for you! A straight leg cut will help to balance your body, while playing up your curves. Fight the urge to hide under boxy and baggier styles - flaunt those features!
Short + Petite
Looser fitting boyfriend style jeans can give off the illusion of curves, but don’t skip on the skinny jeans altogether. Too many thin women shy away from tight jeans in fear of drawing more attention to what they don’t have. Our Lucy Lift technology gives you a guaranteed booty boost that will bring back your self-confidence. Added bonus: dark wash skinny jeans will make your legs look longer.
When in doubt: Go for a bootcut or straight leg. These are universally flattering fits that look great on almost every woman. The subtle A-line style of the bootcut makes thighs and calves appear thinner, while straight leg cuts are timeless and always elegant. Dark washes create the leanest leg line, so choose colors like clean indigo, jet blue, or black if you’re looking for a slimming silhouette.
Still have questions? Tweet us @LucyMarieDenim and we’ll help you find your perfect fit!
The sampling is done, the shrink tests are complete and our first shipment is almost here! It has been a long development process, who knew going into the Lucy Marie project that it would take close to two years to develop the perfect pair of Lucy Marie butt lift jeans. We are proud of our final product, the fit is absolutely amazing. We can hardly get the jeans back from our fit models! The quality and finish far exceeded our wildest dreams. We look forward to you , our customers enjoying our jeans. We think you will absolutely love them.
Look for on sale announcements soon!